We are committed to clearly describing to you how your personal data may be collected and used. Our technology is used to measure the effectiveness of digital advertisements and is used, for example, (i) by website publishers to launch invitations to complete market research surveys, (ii) by advertisers that have asked us to perform research for them to measure the impact of advertising in leading to certain decisions, such as making a purchase, and (iii) by advertisers and agencies to study the influence of digital communications in forming brand or product preferences.
We may ask you for personal data, such as your email address, and we also work with affiliated and third party panel companies who collect information about you.
The main purposes for which we use your personal data are to:
We have set out below more detailed information about how we use your personal data.
We are also required by law to explain the legal basis for processing your personal data. These legal bases are listed below and could be different for each use case:
We will never misrepresent ourselves or what we are doing. If you receive an email that concerns you, purporting to be from us, please let us know as shown below in ‘Contact Information’ below.
|Market Research||To understand your views and behaviour in different situations.||Identifier, contact details, email address, image, opinion.|
|Public Disclosure||To share or disclosed pursuant to judicial or other government subpoenas, warrants, orders or pursuant to similar and other legal or regulatory requirements, we will provide such information to the appropriate authorities.||Identifier, name, contact details, email address, incentive received.|
|Fraud Protection||Protection of our business interests against fraudulent behaviour.||IP address, browser specifications, device specifications, postal addresses, email addresses.|
|Survey Participation Uniqueness||Prevention of multiple entries in surveys by the same individuals.||IP address, browser specifications, device specifications.|
|Data Matching and Enrichment||We may enrich the data we hold about you by matching your personal data with third parties. We utilize matching services (i.e. third parties who are specialized in data management) to acquire additional information about you from public and private data sources (such as social networks, retailers and content subscription services with whom you have an account) or to use your personal data as an aid to develop additional or new types of anonymous data sets (i.e. we may compile your aggregate data with data from other consumers to create a segment). The matching service (our partner) holds the personal data we share for a short time, uses it to assemble the additional information, and then returns the combined information to us. Partners are contractually bound to delete the data we share with them and are not authorised to use it in any way other than for this specific purpose.||Persistent unique identifier, contact details, email address, social login, cookie, mobile device ID.|
|Advertising Targeting and Media Buying Research||We may use your personal data to help our clients and vendors enrich their data by using lookalike modelling techniques. Thanks to your participation in our surveys and your profile data, we can help our clients to improve their advertising targeting, and to create better online advertising models, through lookalike modelling or similar research methodologies. We will use your personal data we collect about you through profile building, participation in research surveys or data matching to match with third-parties and platforms (our partners).||Persistent unique identifier, contact details, email address, social login, cookie, IP address, mobile device ID.|
Our third party partners are all contractually bound to keep any information they collect and disclose to us, or that we collect and disclose to them, confidential and must protect it with security standards and practices that are equivalent to our own.
Kantar’s data storage servers are located in the United States of America (USA) and are managed by both ourselves and third party service providers.
We take appropriate technological and organisational measures to protect your personal data, both during transmission and once we receive it. Our security procedures are consistent with generally accepted standards used to protect personal data.
All our employees are contractually obliged to follow our policies and procedures regarding confidentiality, security and privacy.
We take reasonable steps to keep personal data in our possession or control accurate, complete and current, based on the most recent information made available to us by you and/or by our partners.
We rely on you to help us keep your personal data accurate, complete and current by answering our questions honestly. You are responsible for ensuring that you notify us of any changes to your personal data.
We recognize the need to provide further privacy protections with respect to personal data collected from children. We never knowingly collect personal data about children under the legal age set by the authorities in the country in which you reside to participate in research studies without parental permission. If it is necessary and appropriate to a particular project to directly involve children under the legal age, we take measures to ensure we have been given permission by their parent or legal guardian.
If we become aware that we have collected personal information from anyone under the appropriate age without appropriate consent as required by applicable law, we will delete this information from our database of active Respondents.
If you would prefer not to receive future web survey invitations from us, please follow the instructions below in the “Opt-Out Policy” section.
Survey opt-out: If you would prefer not to receive future survey invitations from us, please click below:
When you do this, we will place an opt-out cookie on your device that will identify you as having no interest in further surveys or sweepstakes/contest invitations. Please note that if you remove cookies from your device, you could receive another invitation since our technology will have no way of knowing if an invitation has been previously offered.
If you are a Respondent due to your participation in a Panel (a “Panel Partner Respondent”), you will not be invited to participate in one of our sweepstakes, nor will we ask you for your email address. If you no longer wish to participate as a Panel Partner Respondent, you can either opt out through us or through your Panel company.
When a Respondent supplies their personal information, such as an email address or phone number, during the course of completing a survey or sweepstakes/contest it may be shared with our vendors and subcontractors to manage our business activities, such as sweepstakes/contest management. These companies are authorized to use your personal information only as necessary to provide these services to us and not for their own benefit or other purposes.
If a user wishes to participate in future surveys, we may request an email address. Out of respect for our users' privacy, we also enable users to prevent the receipt of future survey invitations by following the Opt-Out practices outlined above.
At a user's request, we may communicate via email, chat, or telephone to answer service-related questions. Emails and/or chats transcripts may be maintained by us to provide assistance in resolving any inquiries.
We may transfer your information in connection with the sale, merger, reorganization or change of control of our company or the division responsible for the services with which your information is associated or as part of a bankruptcy proceeding.
If you contact us through the Site to inquire about a job or ask a question, then we may use and disclose your contact information as necessary to process your request, such as considering your application for employment.
If a user's personal information (such as phone number, email or postal address) changes, or if a user no longer wishes to use our service, we provide a way to correct, update or delete/deactivate users' personal information. This can be done by emailing Customer Support through one of the contact methods listed below. We will attempt to respond to any request within 30 days of submitting the request.
Those subject to EU protection laws have the right to access, rectify or erase your personal data from our systems, unless we have legitimate interest reasons for continuing to process it. You may also have the following rights if we hold personal information about you:
If you notify us that you wish to exercise either of these rights, we shall respond within four weeks. We shall also notify third parties to whom we have transferred your personal information of these changes. Please note that if you are a Panel Partner Respondent, you can also reach out directly to the Panel company to update or change any personal data.
Personal data will be retained only for such period as is appropriate for its intended and lawful use. Personal data that is no longer required will be disposed of in ways that ensure their confidential nature is not compromised.
As part of our business continuity plan and in certain instances the law, our electronic systems are backed up and archived. These archives are retained for a defined period of time in a strictly controlled environment. Once expired, the data is deleted systematically to ensure the data is erased completely.
Aggregated data, which does not give us the ability to contact or identify an individual, will be stored for analytical purposes for as long as it has a business purpose.
We will retain and use your information as necessary to comply with our legal obligations and resolve disputes.
This Web site and surveys may contain links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each Web site they visit.
Users will have a choice as to whether we use their information in this different manner. However, if users have opted out of all communication with the site, or deleted/deactivated their account, then they will not be contacted, nor will their personal information be used in this new manner.
If you consider that our processing of your personal data infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. Those subject to EU data protection laws may do so in the EU member state or jurisdiction of your habitual residence, your place of work or the place of the alleged infringement. To find the contact details of your EU country supervisory authority, please consult our dedicated page
401 Merritt 7, 3rd Floor
Norwalk, CT 06851